Job Description

• Create and curate original content (copy, photos, videos, reels, stories) for EtonHouse’s social media platforms that reflects the brand’s voice, values, and visual identity
• Visit schools regularly to capture real-time, story-led content and build a pipeline of organic material for use across channels
• Engage with the community — including parents, educators, and students — to identify and encourage user-generated content (UGC) and authentic storytelling
• Collaborate with influencers and brand advocates, including shortlisting, outreach, coordination, and content follow-up
• Plan, schedule, and publish content using social media management tools, ensuring consistency and platform optimisation
• Monitor and moderate community conversations, responding to messages and comments with warmth and professionalism
• Track and report performance metrics, offering insights and suggestions to optimise engagement and reach
• Support paid social campaigns in collaboration with agencies when required.
• Stay ahead of digital trends, tools, and content formats relevant to education and parenting communities
• Support the development of toolkits and guidance for schools launching new channels or campaigns

Qualifications:

• At least Diploma or degree in Marketing, Communications, Media, or related field
• Minimum 2 years of experience managing social media channels, with hands-on content creation and community engagement
• Strong photography, videography, and writing skills
• Working knowledge of design and editing tools (e.g., Canva, Adobe Creative Suite, CapCut)
• Familiar with social media management and analytics tools (e.g., Meta Business Suite, Later, Sprout Social)
• Comfortable working on-site at schools and travelling if required (local and overseas)
• Able to build relationships with internal teams and external collaborators
• Strong organisational skills and ability to manage multiple deadlines
• Passion for storytelling, education, and building meaningful connections with audiences